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European Regulations May Determine Future of Electronic Cigarettes

June 16th, 2013

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The latest news on ecigs in the U.K. according to Bloomberg  on Thursday determines that the U.K. government has decided to treat electronic cigarettes as medicine.  While France plans to ban them from the public venues due to the health concerns raised over the nicotine delivery devices.

The U.K. health regulators are concerned with the faulty devices that have been known to explode during use causing in some cases 2nd degree burns.  They are also taking a closer look at the same questions that regulation officials have been asking since 2006, that since these devices deliver nicotine to the users, that it could become an addictive habit.

The current regulation controls are closely looking at battery safety but generally do not seem too concerned over what is “in” the devices or the methods in which it is delivered.

Clearly no matter which side of the “big drink” you are located, there are officials taking closer looks at ecigs and determining their own ideas on how they plan to proceed to legislate in regards to these devices.  They are clearly seen as a method by which could serve as an alternative to smoking, but they don’t want them to be habit forming either.  Which is fine, but what can this mean for the growing electronic cigarette market?

“The [ecig] sector will approach $2 billion in sales by the end of 2013, and may exceed $10 billion by 2017″ (according to Bonnie Herzog, an analyst at Wells Fargo & Co. in New York).

Any legislation that may eliminate such a product in the marketplace could be crippling to these small businesses.  And not to mention the tobacco companies that have begun making an appearance in the marketplace.

Like any new technology, it’s best to go with the curve.  If we deny ecigs a marketplace, then that leaves the traditional cigarettes with the same standing that they currently have.